Community Days is all about recognizing the good in Kansas City's community.
KMBC and KCWE's initiative is to highlight different organizations on the 9th and 29th of each month and share the positive impact they've been doing in their neighborhoods. We were tasked to create a visual identity that was fun, friendly, dynamic, but most importantly that connected with Kansas City's community.
In our discovery process, we identified was important to highlight two concepts that are nicknames of the city: "City of Fountains" and the "Heart of America". This information was key to create a recognizable mark that is being highly embraced by the people of Kansas City.
